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USA, Los Angeles, One day in Miracle Mile
2010

The stretch of Wilshire Avenue between Fairfax and La Brea in Los Angeles has long been known as the Miracle Mile. The remains of its Art Deco architecture testify to its overnight boom from farmlands to a thriving commercial centre during the 1920s. Here, the wonders of consumerism, success, and grandeur were granted a religious reverence.

However, since the advent of the post-war shopping centre, the area has slipped into commercial decline. Suburban consumers were no longer attracted to the traffic and congestion of downtown centres. Nevertheless, today’s presence of three major institutions – the Petersen Automotive Museum, the Los Angeles County Museum of Art, and A + D Museum - preserves the neighbourhood’s prominence and serves as a reminder of its lustrous past.

Guillaume Zuili’s photographs of this near-mythic locale explore this dichotomy of the American urban landscape where petitions for eternal, classic beauty are pitted against the expeditious aims of capitalism.

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