Search La boutique VU   Focus Contact us Franais

Norland nannies

Norland nannies have become a global status symbol of the wealthy the export of a single British school in Bath. The students are dressed in modestly updated uniforms from the one donned by their 1892 counterparts, but the people who wear them are considerably different.

Norland College was founded by Emily Ward in the Victorian era, who built a brand favored by British aristocrats and royals, and latterly the international wealth of oligarchs and sheiks.

Todays Norland nannies commit to this three-year course at 18 perhaps tempted by the higher-wages paid in compensation for the dedication and isolation that can come with private service with the College carefully curating their selection of future representatives: the students are middle-class Generation Zs, with men now breaking the uniformity of their ranks.

The long-established organization is adapting to modern-day demands of the rich and famous: terrorism training in the form of cybersecurity is on the curriculum, taught by former military experts. Skid-pan and physical defense training features alongside the cooking, sewing, and child psychology classes you might expect of the College.

This series is exploring the heritage of the school, but more importantly, what it is today the motivations and attributes of the individuals who aspire to become a Norland nanny, being prepared to navigate a fast-paced, media-rich world guiding media-savvy youths with training delivered with military precision in a Victorian coat.

To order hi-res picture:

© Agence VU' - ABVENT Group 2021 | Legal notice
 website is the exclusive property of Agence VU company. Its contents, works, pictures and texts are protected by laws and international conventions on copyright.

Every representation or reproduction, which infringes legislative clauses on intellectual property is illicit and could constitute an infringement.